Your Google Ads and Bing PPC Audit Checklist - LinkedIn - The Facts

Pay per click audits are essential for preserving and enhancing your Bing Advertisements and Google Ad, Words accounts. It is recommended that you carry out an audit every six months or every time you start managing a new account to make sure every account is enhanced to its complete capacity. An audit should not be performed within 3 months of making substantial changes.

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Download Numerous Data Sources In order to carry out a pay per click audit, I tend to download both Google Advertisement, Words or Bing Advertisements and Analytics to corroborate the information.  More Details  per click professionals do PPC audits merely by utilizing the online Advertisement, Words or Bing Advertisements accounts. However, I prefer to download all of the information to an Excel spreadsheet to make it easier to examine and picture the data.

Produce and Populate Your Spreadsheet I start by producing an Excel spreadsheet for each campaign audit. I name the spreadsheet with the season, the year and the campaign name, e. g. for a brand name project in Fall 2015, it would be called "Brand name PPC Audit Autumn 2015." When conducting a pay per click audit, I begin with the project level and work down to the keywords.

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The Best Strategy To Use For How to Audit a Google Ads Account: The Ultimate PPC Audit

g. each ad extension has its own worksheet. I tend to have the Analytics worksheet tabs in orange and the Ad, Words or Bing Advertisements worksheet tabs in blue or green. I also have a recommendations and a modifications worksheet. The suggestions worksheet describes the present problem, the reason to fix the problem, an example of the problem and the recommendation.

For each area of the pay per click account, I look at the most affordable and highest impressions, clicks, sessions, typical CPC, expense, quality score, average position, typical session period, % of new sessions, pages per session, bounce rate, conversion rate, conversions, click conversion rate and cost per conversion. I highlight the greatest in red and most affordable in blue within each worksheet to make sure these are enhanced.

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(Click to increase the size of) Check Your Account Structure You ought to examine that the structure of your account shows the parts of your company or website. The identifying of the campaigns ought to be examined to guarantee they make good sense, for example a campaign including furniture needs to be called furniture. Every Ad, Words account must be connected to a Google Analytics account.